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More than 25,000 juniors to take part in football initiatives during 2017
[Shenzhen, 25 February 2017]—Mission Hills Group has further extended its commitment to football in China with the launch of a nationwide junior football league.  Mission Hills, which is celebrating 25 years since its founding, will aim to provide opportunities for more than 25,000 junior footballers throughout 2017 via the Mission Hills Junior Football Leagues and other grass-roots initiatives. 
Tenniel Chu, Vice-Chairman of Mission Hills Group said:  “Following our recent ground-breaking announcement that Mission Hills Group is partnering with FC Barcelona to make Hainan province a hub of football for China and the wider region, we are further extending our commitment to the beautiful game by announcing the launch of the Mission Hills Junior Football Leagues across China.” 

“We believe this exciting kick-off will revolutionise football at the grass-roots level and ensure tens of thousands of young children across the country have the opportunity to play the beautiful game,” continued Chu, who will serve as President of the Mission Hills Junior Football Leagues.  “This is part of our grand vision to create a legacy for football in our country and provide a platform for a future generation of footballers in China.” 
The first Mission Hills Junior Football League has launched in Shenzhen with more than a thousand footballers taking part aged 6 to 14 from 20 different clubs.  By the end of the season, the junior leagues, which are operated in partnership with Pro Evolution Athletes, will be expanded to more than 10 cities and provinces across China. 

Later in the season, the Mission Hills Junior Football Leagues will further extend to include a nationwide cup competition, international fixtures and a junior world cup event at the Mission Hills Football Training Base in Haikou – a new facility on Hainan Island used by the China national teams plus top clubs from the China Super League and other international leagues worldwide. 
The Mission Hills Junior Football Leagues is also establishing a foundation that will use football as a catalyst for bringing change and opportunity to less-privileged children across China.   
In addition to the junior leagues, Mission Hills will be working with its partners at Futbol Club Barcelona (FCB) to create opportunities for young footballers.  On Friday, FC Barcelona and Mission Hills Group announced a landmark collaboration to make Hainan province a hub of football for China and the wider region.  The two giants will jointly open a major football academy in Haikou, the island province’s capital city, in the coming months.  At the same time, a FCB Experience Area and Megastore will commence operation in preparation for its grand opening in 2017. 

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