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Grand Mercure Shenzhen Oriental Ginza Celebrates Plant for Planet’s Fifth-year Anniversary in Greater China

Grand Mercure Shenzhen Oriental Ginza

As part of Plant for the Planet initiative, AccorHotels Greater China has been working in partnership with Zigen Association for Rural Education and Development to develop a fruit orchard plantation for the past five years at Qinglong County in the province of Hebei.

The development was part of the reforestation scheme to help local grass-roots and communities to supplement their rural income and over 1,200 local farmers and beneficiaries were given the opportunity to learn about the importance of environmental protection, organic farming practices and biodiversity enrichment.

Michel Molliet, Chief Operating Officer, AccorHotels Greater China, said, “We have planted over 53,000 fruit trees since the development of this beautiful orchard and part of our global initiative is to plant over 10 million trees by the end of 2021 under Plant for the Planet initiative.” 

From November 24th to December 31st, properties under the Accor Hotels Greater China network willcelebrate the five year anniversary of Plant for the Planet initiative on the ‘Applesfor the Planet’campaign.A series of events in Grand Mecure Shenzhen Oriental Ginza will be featured at their dining outlets whichwill include unique apple recipes and menu creations for guest to sample.

Everyone can share the joy of success with us because Coffee Shop have launch the "apple dessert" and all apple dessert sales income during the period will donate to the China Zigen Association.



“It’s been a great opportunity to have partnered with Accor Hotels on the reforestation development in Qinglong County. The project has created jobs for local farmers in the area and improved their standard of living.” Said Haiyan Zhang,Vice President of China Zigen Association for Rural Education and Development. 

Plant for the Planet was launched in 2009 in which Accor Hotels engaged a unique reforestation project designed to protect biodiversity. The principle in Grand Mecure Shenzhen Oriental Ginza is to offer guests the option of reusing their towels and in turn allocating their laundry bills to tree planting projects.A tree is planted every minute around the world and every day, 30 trees are planted across Greater China. More than 5 million trees have been planted since the programme was launched in 2009.


China Zigen Association for Rural Education and Development (Zigen, 中国滋根乡村教育与发展促进会), has been a registered NGO in China since 1995. It provides grassroots support for improving the standard of living for impoverished people as part of sustainable local development. During the past six years, Zigen has helped AccorHotels in Plant for the Planet programme and tree-planting campaigns in Qinglong County, Hebei province, four hours’ drive from Beijing.

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Company: Grand Mercure Shenzhen Oriental Ginza
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