Marketing Manager (One-year contract)

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We are seeking a highly energized Marketing Manager to join the CNNGo team. The Marketing Manager will oversee Consumer Marketing Communications – including reader contests, working with partners to acquire incentives for these executions, event sponsorships that will extend CNNGo Brand Awareness and drive site traffic, CNNGo Registrant/Newsletter subscriptions acquisition and retention, and maintaining our platform communications (Facebook, CNNGo.com, etc).

    •    All consumer marketing communications for CNNGo across CNNGo.com and social media (Facebook, Twitter, for said executions;
    •    Coordination of event sponsorships within the region and within specific markets (e.g. Shanghai, Hong Kong, etc) that extend our brand awareness, business relationships and drive traffic to the CNNGo.com platform;
    •    CNNGo registrant/newsletter subscriptions acquisition and retention campaigns;
    •    Maintain oversight of all platform communications, including developing accompanying creative copy for specific products (e.g. CNNGo iReport, video section) and for any related house ads and external/internal communications;
    •    Lead new platform and product launch communications and marketing stunts, including development of creative concepts and plans;
    •    Assist in providing/distributing CNNGo to existing and future distribution platforms (e.g. Yahoo!SG, MSN);
    •    Oversee our SEM and SEO initiatives, including directing vendors on specific/ongoing campaigns;
    •    Work with vendors on social media marketing strategies and community marketing executions, including monitoring/populating our media platforms;
    •    Track and monitor campaigns and executions, and provide regular reports and presentations to assist in assessing ROI and campaign effectiveness, and for communication to internal stakeholders;
    •    Ongoing partner management.