The European Union Chamber of Commerce, the China IPR SME Helpdesk and the EU SME Centre are delighted to invite you to the first half-day SME Forum on Wednesday 16 April 2014 at the Crowne Plaza Hotel & Suites Landmark Shenzhen.
The forum will provide a platform for sharing knowledge and best practices on the issues that matter most for SMEs in China. SMEs will learn how compete for talent and build powerful branding strategies in the increasingly competitive market in the Pearl River Delta (PRD). The forum highlights practical tools available for SMEs to help grow their businesses.
European Union SMEs will enjoy free attendance upon written approval after their registration on our website.
Non-EU SMEs/Large Enterprises: Member fee: 200 RMB
Non-EU SMEs/Large Enterprises: Non-Member fee: 400 RMB
08:30 - 09:00 Registration & networking
09:00 - 09:10 Opening & welcome remarks
Hubert Delelis Fanien, Chair of the SME Forum, European Chamber
09:10 - 09:40 How to attract talent as an SME in China
Christine Raynaud, CEO, MRIC
09:40 - 10:20 Defining Employee Roles, Responsibilities and Compensation for SMEs in China
Cindy Jensen, EU SME Centre Speaker
10:20 - 10:40 Q&A, moderated by Hubert Delelis Fanien
10:40 - 11:10 Coffee break & networking
11:10 - 11:40 Building a powerful branding strategy for your SME in China
Tristan Roquette, Founder and Managing Director, and
Noelia Maestre, Marketing & Communications Director, Teamacting Group
11:40 - 12:30 Update on the changes to the Chinese Trademark Law and
introduction to the China IPR SME Helpdesk
David Allison, China IPR SME Helpdesk expert
12:30 - 13:00 Q&A moderated by Hubert Delelis Fanien
Find classic style and personal service in China's boomtown at the Crowne Plaza Hotel & Suites Landmark Shenzhen.
Step from the city streets into our timelessly elegant marbled Lobby. You can take a seat while we check you into your spacious room or Studio room at Crowne Plaza Hotel & Suites Landmark Shenzhen.
Crowne Plaza Hotel & Suites Landmark Shenzhen is surrounded by the shops and businesses of Luohu. You're 40 minutes' drive from Shenzhen Bao'an International Airport and 30 minutes to Chinese Folk Culture Village, Window of the World and Happy Valley theme parks. We're 5 minutes from Luohu rail station and the border into Hong Kong. Read more »