Cross Border Summit 2017

Cross Border Summit 2017 


This years’ Annual Cross Border Summit will be held April 21-22, 2017 in Shenzhen,China. April 21-22, Cross Border Summit2017,Go Both Ways! For E-commerce To/From China第二届跨境高峰论坛即将开幕! 

This is a 2 day, 2 track conference on cross-border e-commerce.

The first track for the first day is " Import, Chinese E-Commerce”, which is specially designed for businesses selling into China. Itaims to help overseas exporters to get off on the right foot for Chinae-commerce business expansion, including channels like JD and Tmall. To learn from people, on the ground, in China.

The second day track is all Export B2C E-Commerce. It aims to help those who want to sell Chinese products to overseas markets, sellers Amazon FBA, Shopify, E-commerce stores, payment providers, logistics,manufacturing, and more!

The purpose of the conference is to provide an opportunity for global business owners to socialize, learn, communicate and cooperate. The conference will be covering topics like WeChat Marketing tactics, Setting upa company in China, taxation, staff management, cross-border paymentsettlement, logistics, warehousing, How to sell on Amazon, E-Bay, Tmall, JD andother major platform as well as the latest trends on cross-border ecommerce.

GlobalFrom Asia, the organizer of this event, has been committed to help businessowners grow their global empire by being a connectors and hub. Hosted by Michael Michelini, with the same mission, "Global From Asia” podcasts is to help shed light on the “mysterious” world of Asia business, sprinkle in some fun, interview some high level executives in banks and financial institutions,and get on the ground ideas how startups are also leveraging their international businesses via Asia. It has received a lot of attention from all walks of life since its launch and now it has already have more than 160 interviews.

Witha intention to bring all experts from different areas of cross border ecommerce together, the 2nd Cross Border Summit provides a great opportunities for e business owners to meet, socialize and learn. The attendees of the summit will adopt “Invitation only” to keep it of high standard. Only150 guests will be invited and the speakers are all top notch in their industry and will bring insightful advice and practice to help you either optimizing your startup ideas or take it to the next level. This is an English speaking event.

Whether you are selling Chinese products overseas, or is introducing overseas productsto Chinese market, this conference will be a great opportunity to learn moreabout cross-border e commerce and to connect with right high quality people. We are sure that you will walk out the conference and have all you need to make it happen.


Cross Border Summit 2017,第二届跨境高峰论坛,将于2017年4月21-22日,在中国深圳再度盛大举行。


本次峰会的主办方,Global From Asia,一直致力于全球生意人的连接,旗下的GFA Podcast《Global From Asia国际访谈秀》是由美国michelini迈理倪,推出的全球第一档生意人、创业者访谈秀,每周采访一位做跨国、全球业务的从商生意人或创业精英,从不同的角度、不同的层面访谈他们的生意经、创业故事,分享如何在香港、中国,及其他亚洲国家做生意?如何拓展全球业务?……节目自推出以来,倍受各界关注,目前访谈的嘉宾已经160多期。

GFA为了更好的搭建一个线下交流学习合作的平台,本次峰会将邀请节目的访谈嘉宾聚首深圳,其中也会邀请众多High Level 重量级嘉宾做精彩的演讲分享,为了保证会议的质量,参会人员将严格把控,全程纯英文交流。


*Only 150 Seats Available

▼ Track 1: Import, Chinese E-Commerce

 For Businesses Selling Into China

One side of the Cross Border Summit is to get off on the right foot for your China e-commerce business expansion. Learn from people, on the ground, in China.

- Cultural Differences

This is where you need to put some “tender loving care” into making sure you respect the local culture and way of doing business.

- Time To Market

What are some realistic expectations you can set for your business to grow and expand in China. We all know its not the same as America and other parts of the world – hear it first hand.

- Negotiation Tactics

You think you know how to bargain? How about in China? Hear stories and case studies from people who have been around the block and back.


Track 2: Export B2C E-Commerce

 For Businesses Selling From Asia

One side of the Cross Border Summit is to get insights on marketing and operations for your Asia based international company.

- Doing Business Overseas

cultural differences in pricing models, negotiating style, time-to-market, delivery expectations, and more

- Pricing Models That Work

What is valuable to overseas buyers? What can you charge more for and what are you expected not to charge for?

- Quality Expectations

What do overseas buyers expect in your quality control processes? How can you benefit and profit by making, selling, and standing behind higher quality goods? What that means: quality inspections, managing returns and credits to your customers and more.

- Product Trends
How to help your customers design products that will sell well in their countries, be reliable, and still cost effective for everyone.


Watch Last Year’s Hong Kong TV Coverage!

观看上届Cross Border Summit2016峰会香港卫视的报道↓↓↓



Our Presenters


*More Speakers Added Regularly



 The Agenda


It is the idea that Asia is becoming a leader in global business, and in order to keep on top of the changing trends in the world, we need to look to this part of the world.

The Cross Border Summit is an annual conference bringing together top e-commerce cross border business leaders from around the world to share about business strategy, marketing, team building, and other strategies to stay ahead in today’s global world. While internet and technology has done amazing things to improve society and business, it has sprung up competitors from around the globe. Keep on top of these trends by attending the Cross Border Summit!


Day 1: Friday April 21, 2017

Theme: Import Chinese E-Commmerce B2C


  • 8:00 – 9:00 Registration
    Get your badges and grab your seats. Start networking!
  • 9:00 – 9:15 Welcome by Michael Michelini
    Get this show on the road. Learn the format, the vision, and exciting announcements on the future of cross border business!
  • 9:15 – 9:45 China Import Policies and Procedures
    A Chinese government representative will discuss import promotion policies from the government.
  • 9:50 – 10:20 Using Wechat For Your E-Commerce
    How to leverage the power of Wechat to sell products into China.
  • 10:20 – 10:35 Tea Break
    Grab some coffee, tea while networking with speakers and attendees.
  • 10:35 – 11:05 Building a Team in China
    Tactics for hiring, managing Chinese staff.
  • 11:20 – 12:00 Mastering Chinese E-commerce marketplaces
    Who is hot, and who is not, in the 2017 Chinese E-commerce marketplace battle.
  • 12:05 – 14:00 Lunch
    Lunch time alongside a live band.
  • 14:00 – 15:00 Breakout sessions
    Breakout session A: Chinese E-Commerce Marketing strategies.
    Breakout session B: Taxes for international business owners
  • 15:00 – 15:30 Speaker session: Money management in 2017, Cashflow, cross-border payments
    How to best deal with currency and cash.
  • 15:30 – 15:50 Tea Break
    Grab some coffee, tea while networking with speakers and attendees.
  • 15:50 – 16:50 Breakout sessions
    Breakout session C: Leveraging Social media Influencers in China for your e-commerce.
    Breakout session D: People management, hiring staff, managing staff, business partners. Keeping the ship running.
  • 16:50 – 17:40 Networking & Matchmaking
    Break out rooms on different topics and themes. Attendees choose which room to match make in
  • 17:45 – 18:00 Closing Remarks
    Recap of what we learned and accomplished today.
  • 19:00  VIP Dinner (VIP ticket holders only)
    The Cross Border Summit is officially over at 6pm. For VIP ticket holders and special guests we will have an exclusive dinner together.


Day 2: Saturday April 22, 2017

Theme: Export Cross Border B2C


  • 8:00 – 9:00 Registration
    Get your badges and grab your seats. Start networking!
  • 9:00 – 9:10 Welcoming Speech
    Introduce the day and what this conference is all about.
  • 9:10 – 9:30 Trends in Cross-border E-commerce
    Discuss Donald Trump, Brexit, RMB/USD changes, high level discussion on where the industry is going.
  • 9:30 – 10:00 Mastering the Amazon Marketplace
    Tips and strategies selling on Amazon in 2017.
  • 10:00 – 10:30 Case Study: Amazon Top Seller
    Insights and stories from a top performing Amazon seller in China.
  • 10:30 – 10:50 Tea Break
    Enjoy tea, coffee, and snacks while networking with other attendees
  • 11:00 – 11:30 Leveraging New Export E-commerce Platforms
    Don’t just rely on one sales channel. We will discuss various platforms to grow your e-commerce business.
  • 11:30 – 12:00 China Manufacturing in 2017
    Current trends, and managing under uncertain times with product development and quality control.
  • 12:00 – 14:00 Lunch
    VIP ticket holders will have private lunch. General entry will have separate lunches.
  • 14:00 – 14:30 Global IP Strategies
    Legal strategies for your global business, protect yourself.
  • 14:30 – 15:30 Breakout sessions
    Breakout Session A: Developing Export Based Cross-border e-commerce. A panel of experts sharing on a panel strategies, and tactics in 2017
    Breakout Session B: Shipping and logistics, global to global complete shipping concepts and tips.
  • 15:30 – 15:50 Tea Break
    Tea, coffee, snacks, and networking with attendees.
  • 16:30 – 17:00 Breakout sessions
    Breakout Session C: Manufacturing and Product development tips and insights.
    Breakout Session D: Payment solutions for a cross-border global business.
  • 17:00 – 17:45 Networking & Matchmaking
    Connect with speakers and attendees you met over the past 2 days.
  • 17:45 – 18:00 Closing Remarks
    Recap of what we learned and accomplished today.
  • 19:00 VIP Networking Event
    Special dinner and event only for VIP ticket holders and special guests.



Networking Here Will Be Like No Other!We will have name tags so people can get to know each other more. You should also bring business cards so that you can network even more. If you need a private space to have a 1 on 1, we do have some smaller break out rooms where that can happen.



What’s the Deal?


So When and Where? Here’s the gist:

  • Date: 2 days: April 21-22, 2017
  • Time: 9am to 6pm
  • Food, Drinks: Lunch and morning & afternoon coffee/tea/snack times
  • Cost: Check Ticket Passes Below
  • Location: IBM Building Rooftop, 7/F, Blog B, Technology Building 2, Gongye 6th Road, 1057 Nanhai Avenue, Shekou, Nanshan District, Shenzhen, China
  • Chinese Address: 深圳市南山区南海大道工业六路科技大厦2期B座7层
  • Need Directions? Scroll down a bit 



“Earlier this year I attended the annual Cross Border Summit hosted by the Global from Asia crew. The Summit had everything we expected and more: informative speakers, break-out sessions, interesting panel speakers, and an espresso machine that always had a line.

My key takeaway from the event is that it was a way for me, a newcomer to Shenzhen, to meet a bunch of great people, network like crazy, create new business opportunities, and even make a few friends.

Mike Michelini and his team were awesome, but it didn’t end only with the conference like a lot of events do. I’ve been able to join other business leaders in a newly formed mastermind group, been invited to take part in cross border trips and meetups, and of course I’m definitely marking my calendar for next year’s Cross Border Summit! ”



Venue Isn’t That Big 
Space Is Limited to 150!



So you ready to get involved? We offer 4 different ticket options:


 Option 1 - VIP Pass 4500RMB

Looking to go big! Nice, we like it. This includes general entry but with some nice touches: priority seating, Friday night VIP and speaker dinner party, and Saturday night Wine and Cheese cocktail party..







◆ Option 2 - General Entry Pass (2 days) 2500RMB

Love the speakers and want to get access to this once in a lifetime experience! We’re so happy you say that, the general pass gives you full access to the main event and speakers on both days.







◆ Option 3 - General Entry Pass (1 day) 1500RMB

Only able or interested in attending one day of the event? Then you can by a one day general entry ticket. Please let us know which day in advance so we can ensure to hold your seat for that day. (within 24 hours of purchase)

1 Day Entry Pass

2 Day Entry Pass







◆ Option 4 - Online Ticket 500RMB

Can’t make it to the event but want to get involved and learn? Based on popular demand, we have an online ticket that will get you into the Wechat group of the official event, as well as access to the recorded speaker sessions after the event.







And once the spots are booked up, we will have to turn people away. We’d love to host everyone, but just can’t go over capacity at this venue.


Look Forward to Seeing You There! 

Choose your ticket and Buy The Ticket


  Apply for the summit today!


  Scan QR Code in Image to Talk to a Representative


Hi, I'm your Wechat Customer Service representative Claire, please scan the QRcode below to connect with me,book your ticket! 您好,我是微信客服Claire,如您感兴趣参加或者赞助峰会,请微信联系我。:) Wechat ID:GlobalFromAsia



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Event Details

Event Date: 
Friday, April 21, 2017 - 8:00am - Saturday, April 22, 2017 - 9:30pm
Pricing Info: 
500-4500RMB,We offer 4 different ticket options.
Booking Phone Number: 
Place Address (English/Chinese): 
Location: IBM Building Rooftop, 7/F, Blog B, Technology Building 2, Gongye 6th Road, 1057 Nanhai Avenue, Shekou, Nanshan District, Shenzhen, China Chinese Address: 深圳市南山区南海大道工业六路科技大厦2期B座7层
call us: +86-755-3395-5850