Doing Business in Guangdong Province

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By Navjot Singh

Emerging markets like ChinaGuangdong Province is at the forefront when it comes to attracting foreign investment into China.

Companies are increasingly looking to emerging markets like China as a vital source of growth. The problem is these companies often lack an effective strategy for identifying which provinces within China to do business with. For any senior executive sitting in the ivory towers of their offices in London or New York, China will look like a highly tempting market. Immediately people think of 1.3 billion consumers, however they forget how easy it is to fall into a corporate trap, which if and when the wrong decision is made, that can lead to a negative result.

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