Scope and Features of Shenzhen's International Brand Underwear Fair | The definitive guide to Shenzhen, Shekou, Guangdong, China

Submitted by Harry Fozzard on May 18, 2011 - 10:23

The Scope and Features of Shenzhen's International Brand Underwear Fair is comprised of six events. This annual affair will be held this coming May 20 until May 26, 2011. The event will be concurrent with the 2011 China International Underwear Culture Week with an opening that will start with an awarding ceremony. Shenzhen's International Brand Underwear Fair Scope and Features include the award ceremony, Brand Fashion, Design Contests, Summit Forums, Whole People Interaction, and the Exhibition of the Sixth Shenzhen International Brand Underwear Fair.

One of the first Features of Shenzhen's International Brand Underwear Fair is the annual industrial awarding ceremony. Candidates for the various awards include both foreign and local underwear brands that have built their names with innovative and high quality products and services throughout the years. Shenzhen's International Brand Underwear Fair Scope and Features include the opening ceremony and 5 other events that will happen from May 20 through 26. The second event is the Brand Fashion which includes the 2011 Shenzhen International Underwear Brand Fair Trend Information Meeting, China Fashionable Male Underwear Trend Meeting, and the China Household Clothing Trend Information Meeting.

The third event for the sixth Shenzhen International Brand Underwear Fair is the 3 Design Contests namely China Underwear Design Model Contest, China Household Clothing Design Model Contest, and the first ever Bikini Design Contest. The fourth event is comprised of 5 activities. First is the China Underwear Brand Marketing Summit Meeting, followed by the China Underwear Distributor Forum, China Underwear Design and Trend Forum, Underwear Brand and China Supermarket Industry Summit, and lastly, the “Mouse Opens Future” forum, where the relevance of the internet to the underwear industry is showcased.

The fifth event for the annual fair is the Pink Ribbon. This is where the Phoenix Dancing in China and the Underwear Caravan will take place. The event is entitled “The Whole People Interaction” where the Love Union public event series is shown, in relation to the underwear industry. The sixth and final event is the exhibition of the sixth Shenzhen International Brand Underwear Fair. This six-day event will take place on a 35,000 square foot area, where an estimated 80,000 guests and participants will be present. Participants include foreign and local buyer groups, distributors, wholesalers, retailers, franchisees, mass media, local citizens, tourists, brand representatives, journalists, male and female models, and other enthusiasts.

The scope of Shenzhen's International Brand Underwear Fair includes the goal of spreading the awareness of the people about the underwear industry. Participants like brand enterprises will have their representatives share their knowledge and expertise regarding this kind of business. Other parts of the exhibition include product samples, a showcase of the many kinds of underwear, house clothing, makeup and accessories, and other innovations used such as equipments, design software, and many more. Since this is the first time that a bikini contest will commence, the guests and participants will surely enjoy this event. This is also an opportunity for aspiring models and photographers or photojournalists to showcase their talents and skills.

For Further Reading:

Witness the Shenzhen International Brand Underwear Fair

Choice of the Best Shenzhen International Brand Underwear Themes

Shenzhen International Brand Underwear Fair Highlights